Chief Product Officer · AI & Digital Health

Atabek C.
Yucel

Enterprise AI Strategy · Digital Health Transformation · Executive Leadership

I operate at the CPO level — defining product vision, aligning organizations, and driving AI-powered platforms from strategy to scale across digital health and SaaS. Grounded in a Master's in Engineering and an Executive MBA, my approach blends technical rigor with business strategy. What makes it distinct: executive breadth paired with genuine practitioner depth. I set the direction and stay close enough to the work to make it real.

15+
Years of Product Leadership
75+
Person Organizations Led
CPO
Scope & Accountability
NYC
NYC Metro Area
// portfolio

Work & Ventures

A curated selection — not an exhaustive list — spanning products I've led to market, AI tools I've built hands-on, board engagements, and research. A representative view of how I create value inside and outside the executive seat.

// experience

Career Journey

15+ years building and leading product organizations — from engineer to executive, with full P&L ownership, enterprise-scale teams, and a consistent track record of turning vision into shipped product.

XiFin, Inc.
Vice President, Product Management — Customer Technology
July 2021 – Present · 4 years
Leading product vision, organizational strategy, and executive stakeholder relationships across an enterprise SaaS business. Define and drive AI product strategy — including LLM integration and intelligent automation — while serving as a direct technology advisor to CIOs and CTOs at customer organizations nationwide.
Aetna, a CVS Health Company
Lead Director, Product Management — Analytics & Behavior Change
June 2020 – July 2021 · 1 year · New York, NY
Built and led a new product function from zero — recruited and managed a multidisciplinary team of 4 PMs, 2 Data Scientists, UX, and Technical Writing. Owned the strategy and roadmap for a behavior change platform serving millions of members, applying ML to deliver personalized interventions that reduced cost of care and improved health outcomes.
BioReference Laboratories
Director of Product Management — Enterprise Business Systems
September 2018 – June 2020 · 1 year 10 months
Owned multi-million dollar product portfolio spanning enterprise business systems. Identified automation and process improvement opportunities to generate revenue and reduce operational costs. Served as Senior CIO representative evaluating emerging technologies and partnering with engineering and PMO to address strategic challenges.
BioReference Laboratories
Product Manager
January 2016 – September 2018 · 2 years 9 months · Greater NYC
Led global cross-functional teams across 5 time zones delivering custom digital solutions end-to-end. Managed deployment of up to 5 software products simultaneously. Served as interim Director of Software Development, leading 60 employees over 6 months.
Siemens Healthineers
Sr. Software Engineer / Business Analyst
December 2013 – January 2016 · 2 years 2 months · Tarrytown, NY
Leveraged engineering expertise to deliver software solutions meeting business requirements and FDA compliance standards. Designed a preventative maintenance system for immunoassay analyzers that reduced unscheduled service requests by 30%. Consistently recognized by senior management for exceptional technical and business performance.
VectraCor
Engineer
June 2013 – December 2013 · 7 months
Led product development of revolutionary ECG devices to predict real-time heart attack risk. Coordinated across manufacturing, quality, and marketing to ensure feasibility and compliance.
NJIT
Graduate Research Assistant
July 2011 – June 2013 · 2 years
Developed code for an NIH-awarded brain-computer interface project and created Finite Element Analysis simulations of human tissue under near-infrared light. Coordinated a team of graduate researchers and published findings in peer-reviewed research. Performed computational analysis in MATLAB.
// skills & credentials

Expertise

Executive range backed by engineering depth — the rare combination of C-suite strategic thinking and hands-on product fluency that drives real transformation.

🤖
AI & Generative AI
LLMs & GenAI Machine Learning Agentic AI Prompt Engineering AI Product Design Vibe Coding Personalization Predictive Models
🚀
CPO-Level Leadership
Product Vision & Strategy P&L Ownership Org Design Board Reporting Build vs. Buy Executive Alignment OKRs & Portfolio Mgmt
🏥
AI in Digital Health
Clinical AI Patient Intelligence Provider Platforms FDA & Compliance Diagnostics AI Behavior Change ML
📊
Data & Analytics
Data Strategy BI & Dashboards MATLAB FEA Modeling Systems Integration Six Sigma
🏆
Certifications
PMP Six Sigma Green Belt ScrumMaster (CSM) Harvard Leadership
🌍
Leadership & Culture
AI Team Building C-Suite Engagement Cross-functional CIO/CTO Advisory English Turkish
// education

Academic Background

Engineering foundations combined with business leadership and executive education.

Harvard University
Certificate of Leadership Excellence in Executive Development
2024 – 2026
Montclair State University
Executive MBA (EMBA) — Feliciano School of Business
2016 – 2018
New Jersey Institute of Technology
Master of Science, Biomedical Engineering
Graduate Research — NIH BCI Project
Dokuz Eylul University
Bachelor of Science, Electrical & Electronics Engineering
Istanbul, Turkey
// contact

Let's Connect

Interested in connecting around AI, digital health, and the future of product leadership.

Reach out directly

atabekyucel@gmail.com